I guess this Axe commercial is the real deal. They didn’t get the name tag quite right and I must ask: just where is this elder’s companion? But they did make the slogan at the end look a lot like the church’s logo, plus I think I made out a Book of Mormon for a split second . The clip is pretty funny. Plus I just love the song. It will probably make some people mad, but then again, a lot of us Mormons could stand to get a sense of humor about ourselves.
Unfortunately, as any missionary or RM can attest, this effect is all too real (no Axe Body Spray needed). Ironically, many of the missionaries in my mission used Axe religiously (pun definitely not intended). Probably because it is relatively cheap (missionaries have tight budgets) but strong enough to cover up the hard day’s worth of smell that is inevitable after walking through the heat and humidity of the Philippine Islands.
I’m not sure whether or not I will also review the fiction I’m reading (I usually read one or two nonfiction and one fiction book at the same time). I don’t consider my self a lit critic and I don’t want this blog to turn into a review site (that’s why I refrain from reviewing movies and albums until after the end of the year, also if April started reviewing every book she reads 80% of the posts would be book reviews). But here goes anyway.
April and I just got back from the beach. Instead of diving to the beach we’ve started biking there. There’s a great bike path called Ballona creek that starts about a mile from our apartment. From there we have a direct path along the creek without having to cross any streets all the way to the beach.
Once there we can connect to "the Strand," the famous bike path that follows the beach all the way from Will Rogers to Torrance County Beach. This week we biked to Dockweiler. We did some body surfing, sunbathing, had a picnic and then biked home.
This book is an attempt by the author to understand the market through the lens of evolutionary theory. Shermer uses the term “evolutionary economics” to describe this enterprise. Shermer is a good story teller and he does a good job of explaining cutting edge science in a way that is both accessible and interesting. Unfortunately, towards the end of the book, Shermer’s narrative peters out into an op-ed piece in favor of libertarianism. Perhaps most surprisingly Shermer introduces what he calls the “principle of freedom”, that we are free to act as long as it doesn’t interfere with the freedom of others, without any argument or justification whatsoever. Instead it is almost presented as some sort of indisputable maxim. When he combines this maxim with his discussion of evolutionary economics what he ends up with is merely an argument for less government control over the economy. I wish instead that he would have ended the book by drawing conclusions from his earlier discussion alone. I think that if he would have done this he could have had something that would have really been useful for trying to understand how the market works.
I’m glad to see that Yahoo is following my blog. Of Course the real credit belongs to Josh and Charlotte. Imagine my surprise when I opened up my web browser and saw Josh’s face front and center on the yahoo homepage. Congratulations to the Erickson’s on their fifteen minutes now that their video has gone "viral." If the video is no longer on yahoo’s homepage you can still find it on my blog under May 1 YouTube of the week. Could this clip become the next "Star Wars Kid"?


